The Uses of Multimedia Publications

Is YouTube truly the future?
25 June 2008
Repurposing literacy: The uses of Richard Hoggart for creative education
1 April 2008
Knowledge policy: challenges for the 21st century
1 February 2008
Television truths: forms of knowledge in popular culture
1 February 2008
The "uses of literacy" revisited in the multimedia age
1 December 2007
Mediating cultural politics: a dialogue with Georgina Born
22 August 2007
Documenting Kate Moss: Fashion photography and the persistence of photojournalism
1 August 2007
“Laughs and legends,” or the furniture that glows? Television as history
1 June 2007
"There are other ways of being in the truth." The uses of multimedia
1 March 2007
Richard Hoggart and the International Journal of Cultural Studies – ten years on
1 March 2007
Uses of multimedia: books and book chapters 2007
1 January 2007
Uses of multimedia: conference papers 2007
1 January 2007
"Reality" and the plebiscite
6 July 2006
tv50 exhibition catalogue
1 June 2006

...more...

Research Programs

Project in the Media

The meaning of popularity on YouTube
Posted
17 Jul 2008 - 11:54am
Media work and media practice
Posted
3 Jul 2008 - 3:12pm

The Uses of Multimedia

iStock_internet Tom Gufler.jpg

Innovation in digital content and creative industries relies on active and creative consumers. New multimedia technologies require new capabilities (‘literacy’). Cultural acceptance and social uptake are more decisive determinants of market success than technology as such; but public policy and academic research both focus overly on the production end of the value chain.

This project, based on an ARC Federation Fellowship awarded to Professor John Hartley, promotes consumer-led innovation in Australian digital content. Through compelling analysis, it seeks to identify practical solutions which will extend the social reach of multimedia literacy. Outcomes include definitive research findings and the development of low-cost, multiplatform distribution of Australian content, for next-generation national networks.
The principal components of the research can be summarised as follows:
1. history and theory of multimedia literacy;
2. scaling-up content (classification and extension of multi-sourced publishing online);
3. citizen consumers and the ‘plebiscitary industries’; and
4. new distribution networks

Read this project's collaborative research blog Propagating Media for further discussions in this area.

People

Jean Burgess, John Banks, John Hartley, Lucy Montgomery

Project Presentations

Project News

Research workshop to develop a 'cultural science' manifesto

Posted 15/04/2008

John Hartley is organising a high-level research workshop, jointly funded by FEAST (Forum on European-Australian Science & Technology research), to develop the dialogue between evolutionary economics, complexity theory and game theory (on the one hand) and creative industries, innovation policy and cultural studies (on the other).

Uses of multimedia publication plans for 2008

Posted 31/03/2008

The stream of publications arising from work to date, including those by the postdoctoral team, will increase in 2008.

Business research contracts undertaken

Posted 02/06/2007

Several research contracts with end-users were fulfilled during 2007. These include an agreement with Auran Games (Brisbane) to enable John Banks to undertake ethnographic research on the development and launch of a new MMOG (massively multiplayer online game) called Fury. With others in the CCI Hartley contributed to a technical research report for NESTA, the UK National Endowment for Science Technology & the Arts, to establish more accurate measures for the creative industries (including creative occupations embedded in other economic sectors). He also undertook research for David Jones Ltd on the use of child models in advertising and marketing.

Digital literacy symposium 2007

Posted 02/06/2007

In March 2007 John Hartley convened a research symposium on digital literacy with financial assistance from the ARC Cultural Research Network and State Library of Queensland. International keynote speaker Sir Ken Robinson and 30 other speakers interacted with over 100 researchers. We presented the Federation Fellow program and held a special workshop on creative innovation and education for the State Minister for Education and the Arts, the Hon. Rod Welford. The proceedings of this event are available as audio files online and are being edited for publication in Media International Australia.

ARC Linkages awarded

Posted 02/06/2007

John Hartley has been awarded a new ARC Linkage (LP0777006) on the uses of romance, with an APDI for Dr Kelly McWilliam (who had previously worked on the CCI’s New Literacy, New Audiences project), and a new ARC Discovery (DP0879596) on television in popular memory and nation-building in Australia. Both of these have extended the reach and the practical applications of the FF research.