Firm strategy and innovation in the creative industries

iStock_static Jon Helgason.jpg

iStock_static Jon Helgason.jpg

This project is primarily concerned with the way in which technological change and globalization are impacting on the strategy and competitiveness of the creative industries. It focuses on a specific segment of the creative industries – the post, digital and visual effects sector (PDV). This is a thriving and increasingly technologically sophisticated sector which accounts for a growing share of production expenditure in film, TV and commercials production. The rapid evolution of creative industries such as PDV is creating new, or at least enhanced, international competitive opportunities. Our research focuses on the strategies that Australian firms are adopting to realise these new opportunities.

People

Rachel Parker, Stephen Cox, Polly Ambermoon

Project News

Mark Ryan awarded CAL grant

Congratulations to Mark Ryan for winning a Copyright Agency Limited (CAL) Creative Industries Career Fund grant to attend the 2010 Society for Cinema and Media Studies Conference in Los Angeles CA, March 17-21.

Plans for 2008

In 2008 we will conduct a second round of interviews in Australia which will include firms located in the middle of the PDV sector (focusing on TVC and domestic film production) and freelancers. We will also begin an international institutional comparison which will examine the policy settings relating to the PDV sector in London. The conditions that allowed the rapid increase in scale and competitiveness of the sector in London are of particular interest to the current study.

Progress in 2007

We collected a range of publicly available data and conducted 22 interviews in the Australian PDV sector. Interviewees were selected from a database we assembled of key sector players – firms, industry associations, training bodies and policy makers. Our initial findings can be summarised as follows:

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