After further modifications, the survey will be launched early in 2008 via an interactive online questionnaire. Following the survey, the findings will be made publicly available online as an interactive summary (designed by Massive Inc.), and elaborated in a series of research papers suggesting directions for future industrial and policy activity.
During 2007, CSB worked with market researcher Bergent Research to develop a comprehensive and focused set of questions. We also received input from academics and industry analysts including Deb Verhoeven (Associate Professor in Screen Studies, RMIT University) and independent economist Simon Molloy. This process involved the identification of key areas of interest, the use of focus groups to distinguish particular concerns, and the construction and refinement of the online questionnaire.
CSB also undertook an extensive testing process to verify and calibrate the survey questions. In late 2007 and early 2008, the survey was tested with a pilot group of producers.
