Joshua Green is a Postdoctoral Associate in the Comparative Media Studies Program at the Massachusetts Institute of Technology, where he is also Research Manager of the Convergence Culture Consortium. He leads a team of researchers exploring the ramifications of convergence and participatory culture for content production, branding practices, and the way we understand media audiences. His current work looks at the ramifications of convergence on television, the formation of the participatory audience, and television branding in the context of participatory culture. He has published work on online television services, participatory culture and the relationship between producers and consumers, television scheduling strategies, the history of Australian television, and the construction of the public cultural sphere. He is co-author (with Jean Burgess) of YouTube: Online Video and the Politics of Participatory Culture (forthcoming from Polity), and holds a PhD in Media Studies from the Queensland University of Technology.